AI in Plain Words

AI can sound confusing because of the words people use. Here they are in plain language, with five safety rules first.

Five safety rules

  1. Never paste private details. Do not put customers’ ID numbers, bank details, passwords or other people’s private files into an AI tool.
  2. Always check the answer. AI can sound sure and still be wrong, especially with numbers, names, dates and prices.
  3. You are responsible. If you send it, sign it or sell it, it is yours, whoever or whatever wrote the first draft.
  4. Read the privacy settings. Some tools say your chats may be reviewed or used to improve them. Choose the tool’s data controls before you paste anything about your business.
  5. Start small. Test one task, measure the time and quality, and keep it only if it truly helps.

Plain-words glossary

AI (artificial intelligence)
Software that can do tasks that normally need human thinking, such as writing, summarising, answering questions or recognising what is in a picture.
AI assistant or chatbot
An AI tool you talk to by typing (or speaking). You ask, it answers.
Prompt
The instruction or question you give an AI tool. A clear prompt usually gets a better answer.
Generative AI
AI that creates new text, images, audio or video, instead of only sorting or finding things.
Model
The “engine” behind an AI tool. Different tools use different models, which is why they give different answers.
Hallucination
When an AI states something wrong or made up as if it were true. It is why you must check important facts.
Training data
The material an AI learned from. It affects what the AI knows and what it gets wrong.
Context
The information you give the AI during a conversation, such as your price list. The more relevant context it has, the less it has to guess.
OCR (reading text from a photo or scan)
Technology that turns a picture of text into text you can edit. Many AI tools can now do this, but you should still check the result.
Automation
Making a set of steps run by themselves. Automation does not always use AI.
AI agent
An AI that can take several steps on its own, such as searching, writing and sending. It needs close watching, because mistakes can spread quickly.
Human in the loop
A person checks and approves what the AI produces before it is used. This is the safest way to work.
Free plan and paid plan
Many tools offer a limited free plan and paid plans with more features or usage. Limits and prices change, so check the official website.
Data controls or privacy settings
Settings that decide whether your conversations may be kept or used to improve the tool. Check them before pasting anything about your work.
Bias
When an AI’s answers lean unfairly in some direction because of the material it learned from. Read answers with care, especially about people.
Deepfake
A fake picture, voice or video made with AI to look real. Be careful with money requests that arrive by voice note or video.
Output
What the AI gives back: the text, image or answer.

Want to see how this works in real tasks? Try the AI Clarity Finder or browse the playbooks.