Buffer

AI ToolFreemiumMarketing and SalesWriting and Communication

by Buffer

Social media scheduling, engagement and analytics tool with an AI assistant for drafting posts.

Screenshot of the Buffer website
Screenshot of buffer.com, 4 November 2026. The site may have changed since.

What does it do?

Lets teams schedule and publish posts to many social channels, reply to comments and review performance, with AI help for drafting.

What problem does it solve?

Posting, replying and reporting across many social accounts takes time when spread across separate tools.

What can you use it for?

  • Schedule and publish posts across major social channels
  • Draft and refine posts with the AI Assistant
  • Triage and reply to comments from one dashboard
  • Review performance data for your channels

Best for

Creators, small businesses and agencies managing social accounts

Pricing

Freemium. Plans and limits change, so check the official pricing page before you decide.

Features and plans change. Always check the official website for the current details. AI tools can make mistakes, so check anything important before you use it.

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